ORICoop (Organic & Regenerative Investment Cooperative) is excited to announce the launch of ORCA, the newest fully producer-owned organics brand in Australia.
Featuring the high-quality bulk organic grains of our Cooperative members, ORCA is already providing direct benefits to local farmers like Ruth and Ray Penfold as well as addressing some of the issues faced by organic producers, processors, and consumers such as sustainable pricing, transparency, and authenticity of produce.
Over 350 tonnes of bulk organic grain has already been sold under the ORCA brand since its launch. Ruth and Ray were among the first producers to sell their organic barley under ORCA, and the Riverina farmers are excited to see how the brand and its innovative technology will help them and fellow producers in the future.
“Absolutely this is a game changer, especially for someone new coming into the market,” Ruth said.
“Understanding what the buyers want and having that communication there is only a positive. It’s helping them maintain retailer shelf space and prominence for the broader industry knowing they can get reliable and quality supply, it’s a big plus,” she said.
Carolyn Suggate, Executive Director of ORICoop, said creating ORCA was about ‘Connecting the missing pieces’.
“We embarked on this ambitious ORCA project as we knew that with this support, our producers could grow more organic product, achieve better on-farm profitability and we could improve the trust and transparency in organic produce sourced directly from each of these farms,” Carolyn said.
“Given we are a Producer Cooperative, the farmers and their business sustainability is the key to all we do.”
Abundant sunflower crop
Technology is at the forefront of helping producers achieve the transparency and traceability of organic produce now demanded by processors and consumers, as well as achieve fairer pricing along the entire supply chain. The tailored online platform ensures every product from every farm is fully traceable on the blockchain, and will also help producers manage their on-farm grain seeding, harvest and storage more efficiently.
“The whole paddock to plate is incredibly important for the transparency of the industry, and it is the way everything is moving. Where traceability and ORCA supply chain connect is having sustainable and transparent prices on farm for producers, and the buyers paying fair prices, landed at their business, and that’s the only way we’re going to have a sustainable industry moving forward for the long term,” Ruth said.
“Our two big things are transparency, and understanding the story of the buyer, the feel-good warm fuzzy moment of knowing you’re selling to a mum-and-dad dairy farm down the road, but then also knowing what the processors want and that you’re able to produce what they’re after, and knowing you have a saleable product,” she said.
“I like the fact we can send grain directly to the farmer, and you’re also dealing with another farmer on the buyer’s side who is also trying to have a sustainable business for their kids moving forward as well.”
ORICoop Director Maroye Marinkovic said the Cooperative is aiming to bring big-corp benefits to the mostly smaller family farming operations who are part of the ORCA brand.
“There are many points of differentiation for ORCA produce. Every grain, or drop of milk, can be traced back to the farm – a farm that has a powerful story to tell. ORCA is connecting farmers to a set of tools and approaches that make this possible for organic producers of any size. Thanks to digital technology,” Maroye said.
“In addition to provenance and traceability, as ORICoop members, ORCA farmers also have the opportunity to join the EcoCredit program, which enables a detailed set of data points that cover everything from soil health, biodiversity, water quality, and even native species,” he said. This builds their farm profile and determines the on-farm sustainability, natural capital and the true cost and footprint of the food that is produced. An absolute game changer,” he said.
Strategic On-Farm Storage – Wiseman Organics
“Having end-to-end traceability along with rich on-farm and post-farm data, certifications, test results, supply chain proof points, chain of custody – are typically things that only highly efficient corporations could achieve. ORCA aims to make this available to producers of any size, and share the upside benefits with our members.”
Maroye also sees ORCA as a way for both farmers and processors to bring the benefits of ethically and environmentally-friendly grown and processed produce to consumers.
“ORCA isn’t just about building farmer capacity, tools, and storytelling – it will go way beyond that. The vision is to strengthen and sustainably grow the entire organic value chain, with shared benefits. Farmers and manufacturers can plan together, and grow together, and bring those shared benefits to the consumer,” he said.
“There is an increasing demand for high quality, healthy and organic produce, with a transparent view of how it was produced, and where. Not only the consumers want this, but the food manufacturers, as well. Ethically sourced, environmentally friendly produce is definitely better but traditionally, the barriers were scale, price and availability of organic supply. ORCA was created to tackle these challenges, whilst improving and amplifying the benefits of organic, regenerative and biodynamic farming.”
Organic Sunflower in the Field – Wiseman Organics
*For more information, or to register your interest bulk produce from local ORCA producers, click here.
*To discuss your specific bulk grain requirements contact ORCA directly – admin@organicinvestmentcooperative.com.au
*To join ORICoop as a producer or to find out click HERE
*Producers are invited to join our Regenerative Cropping day on October 24th in the Riverina
Ray Penfold and his family Jessie (7), Matilda (11), Quade (10), Amanda (11).
Location: Quandialla and Condobolin, Central West NSW
Produce: Certified organic oats and barley, conventional cropping and livestock (Merino sheep, Hereford-Angus cross cattle)
Ruth and Ray Penfold and their families have been farming for generations. Their current business structure has been in operation since 2011.
Following severe drought, they moved to certified organic cereal cropping in 2021 and have just delivered their first harvests this year. However, even within their conventional operations, Ruth and Ray already farm in a fairly regenerative manner, avoiding sprays wherever possible, using certified organic and natural fertilisers. They also focus heavily on soil health to boost crop production and improve the quality and diversity of feed available for their merino sheep and Hereford-Angus cross cattle.
“Fundamentally we want to farm in a better way so that our kids have got a viable business moving forward, and if you can look after your soil, it grows the grass for your livestock, it grows your crop for your grain, so you have to look after it,” Ruth said.
As newcomers to organic farming, they have joined ORICoop, a National Organic Producers Cooperative, that enables producers to build more resilient markets while enabling investment into supply chain barriers. Ruth and Ray have taken part in the ORCA project, which has received funding from Sustainable Table Fund, to understand the barriers for new and experienced organic grain producers across the Riverina, and to identify strategic pathways to a more transparent and profitable outcome for producers.
“I like the fact we can send grain down direct to the farmer, and you’re also dealing with another farmer on the buyer’s side who are also trying to have a sustainable business for their kids moving forward as well,” Ruth said.
“I really like what ORICoop and ORCA is looking to achieve, and we’ve already sent a few loads through the new process. From an organics producers’ mind, the feed market is such a big industry, and where do you start if you don’t have the contacts as a beginner? Through conversations and a workshop, I got in touch with Carolyn from ORICoop, and understood what ORICoop is trying to achieve through the ORCA project. This is a game changer especially for someone new coming into the market.”
Ruth and Ray live in a marginal area, so they need to be mindful of what they grow and when. And make the most of each market.
1st certified organic wheat grains held in our daughter’s hands.
“We’ve been fully certified since 2021, last year’s crop for us was our first certified crop. We had a good growing season, above average rainfall. We are in a marginal area in central NSW you get more dry years than wet years, and last year was just unbelievable as far as the rain that fell, the rain continued when we were ready to harvest, there were a lot of downgrades,” Ruth said.
“We are open to trialing different crops should there be a market for specific crops that also align with seasonal conditions.’ Cereals, particularly wheat, oats and barley, are well-suited to our rotation. Our oats and barley are very easy to grow, and if you’ve got a failed crop you’ve got options, particularly when you are a mixed enterprise, you’ve got livestock to graze off or hay for either stockfeed or sale. Sunflowers would be on our radar if seasons permit, however with sunflowers they aren’t multi purpose they only have one purpose – sale. That’s why we’re just with the cereals at the moment, and we’re also new to the organic industry, we need to find our feet, establish a network and diversify our risk.
ORCA is also undertaking grain storage and processing potential for organic farmers in the Riverina region, which Ruth sees as being important to addressing some of the other key challenges organic grain and cereal producers face.
“The biggest downfall with being certified for us is grain storage, you have to have good grain storage, and it has been an achilles for us, so we have invested in on-farm storage this year. If ORCA are able to provide grain storage it would certainly help – we would still invest in further on-farm storage in due course, but instead of having the capital outlay of $200,000 to $300,000 in the short term, it gives producers the ability to keep growing and expanding or being able to capitalise on good seasonal conditions.” Ruth said.
“Definitely for us, the storage facility would encourage us to increase our certified country, knowing that we can then transport our certified grain to the storage site in southern NSW, it’s closer to the end market. The additional storage site would be of benefit to our business in the immediate future. If we were to diversify into other crops, like sunflowers, then the processing side would also be a big benefit to us. We also know other producers in the Riverina, where the processing side would be of benefit to them as opposed to the storage, so the combination of the two is fantastic.”
A key part of ORCA is transparency, ensuring consumers and buyers are getting high quality, ethically-grown products, as well as ensuring farmers receive fair pricing for their produce.
“The whole paddock to plate is incredibly important for the transparency of the industry, and it is just the way everything will go,” Ruth said.
“Our two big things are transparency, and understanding the story of the buyer, the feel-good warm fuzzy moment of knowing you’re selling to a mum-and-dad dairy farm that are trying to do the same as you, provide a cleaner product and future for your kids. Being able to understand the processor’s requirements and then being able to grow that grain, knowing you have a market for your product just makes good business sense.”
To enquire about bulk organic grain requirements you can contact ORCA directly or via email admin@organicinvestmentcooperative.com.au
Story written by Amanda Sproule
The ORCA project is grateful for the seed funding from The Sustainable Table Fund.
Organic Oats. Last lap of sowing. 16th April 2022
2022 Organic Oats. Enjoyed the rain and also the next sunny warmer days.
We are writing to you as constituents, businesses and producers that are involved in the organic industry across Australia. We ask you to support the future of our country’s clean and green reputation, and the urgency in preserving our ecosystems and local food security. The organic industry provides a model for the rest of agriculture, that is localised, transparent and without the additional dependency or high externality costs of conventional agriculture. Our industry needs your support – and we look forward to adding your voice to our charter.
For too long Organics had been thought of as a niche market or component of Agriculture, but if one takes a world view instead of looking at the microcosm of Australia, we have entities such as the EU wanting to transition 25% of their Agriculture to Organics by 2030 via The Green Deal and Farm to Fork initiatives
Organic and regenerative farming systems can:
In so doing Organics addresses triple bottom line objectives including:-
– Organic Farming enables and accelerates the transition to a fair, healthy and environmentally friendly food system. Government investment is required to address deficiencies in advisory services, financial instruments and more importantly participatory research and farmer led innovation are needed instrumentally as they can help resolve tensions, develop and test solutions, overcome barriers and uncover new market opportunities.
Background
Key Requests from the Organic & Biodynamic Industry to the Federal Government:-
The time is now….
Agriculture in Australia is at a crossroads. Producers are attempting to increase their yields with reducing on-farm profitability while managing higher climate risk exposure than ever before. We need to capture premium markets (like organics) and empower producers with better business profitability and diversified income streams. Our Country needs best in class producers that are resilient against natural disasters and rewarded with better crops, profitable and diversified businesses, healthier and improved natural ecosystems. We need to review the existing farming model that reflects a more sustainable and resilient farming infrastructure that invests in the next generation of producers, better markets with full consideration of the impact on the environment.
Key Considerations:-
References from around the world:-
Your CALL to ACTION:-
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We look forward to speaking with you further about how you can support the organic industry more in your region.
Sincerely in Action
https://www.organicinvestmentcooperative.com.au/
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Over the past year the Organic Farmers Bushfire Appeal has continued to support these farmers along their recovery journey. With donated inputs, professional organic farm advisory, soil tests, donations of trees, coordinating online zoom calls between affected farmers, and enabling the farmers to share their stories, we are incredibly grateful for the time we have spent with each of the farmers. And to all the businesses that have offered financial, personal and physical support. We want to give a huge shout out to the following supporters of the Organic Farmers Bushfires Appeal, that have donated towards the ongoing recovery of many of these farmers.
1. Community driven business structures – Thursday 3rd Dec 6.30pm-7.45pm 2020 and Thursday 10th December 6.30pm – 7.45 2020
Eager to connect with your fellow growers and find ways to get your food to a local, engaged and appreciative audience. Hear from those who’ve trodden this path already, hear first hand about their wins, challenges, growing pains and opportunities. Most importantly ask the questions which allow you to consider what will work for you and meet other growers and producers on a similar trajectory.
2. Getting to Know Your Region and Community – 4th February 6pm – 7.45pm and 11th Feb, 6pm – 7.45pm
While every community beats to a different drum, many follow similar patterns and the insights of others who’ve observed and engaged in community building is a valuable process to support you in your existing efforts or as a foundation of knowledge before you begin. Meet food system pioneers, leapfrog with their learnings and kickstart or reboot your own efforts to work collaboratively as a whole community.
3.Taking Your Collective Business Online – 25th March and 1st April, 6pm – 7.45pm
While we know the increasing influence of online marketplaces, Covid showed us just how powerful it can be for farmers wanting to diversify their paths to market, work collaboratively and be the price maker for their hard grown produce. Learn practical skills, loopholes and opportunities from those who’ve done it and specialise in supporting you to do it too.
4. Resilience in Your Business – 22nd April 2021, 6pm – 7.45pm
Business stability is about being diverse yet focussed, nimble yet strategic, committed yet open to change, having an excellent relationship with your market and always looking to the horizon of innovation and adaptation. Learn from farmers who’ve developed business plans in consideration of these complexities and seek advice and guidance relevant to your specific farming and business needs.
5.Transitional Ownership Pathways to next generation, 13th May 2021, 6pm – 7.45pm
Succession planning is one of the single greatest threats to farming enterprises yet when undertaken successfully, one of the most powerful and rewarding aspects. The complexity of building a successful succession plan is a well trodden path and our expert panel will share a diverse range of case studies of well executed plans, and some of the common pitfalls.
Any enquiries can be sent to admin@organicinvestmentcooperative.com.au